Canvas for entrepreneurship

The canvas for entrepreneurship is a tool for designers to come up with ideas by analysing problems and possible solutions to a given situation.

The canvas is composed of 12 sections in which the situation is analyzed.

Problem and existing alternatives: In this section is important to analyse what are the customer needs and ask yourself what is the problem you are trying to solve. It is important to note that the user is not always the costumer.
On the other hand, knowing what the competitor are doing about the problem can help you develop a better insight of the situation.

Solution: The solution describes the minimum viable product in which case, describing the essential functions of the product is important.

Key metrics: These are all the parameters that will indicate you if you are moving in the right direction or if a change in the product is amended.

Unique value proposition and high level concept: In this section, include a brief description of your product that can catch your costumer attention and why your idea is worth to listen. For that, it should be short and easy to understand.

Unfair advantage: All elements present on your product that cannot be easily copied or replicated from the competition.

Channels: Here a list of all the paths that you will take to reach your costumer.

Customer segments & early adopters: Here are all the people who will use your product, basically the target market. Early adopters are the people who are more prone to take your product at the beginning.

Cost structure: A list of all services and materials that you will use when constructing the product, the list will not have every variable but the thinks that you know are indispensable.

Revenue streams: All of the ways for the project to make profits. They are prone to change as time passes.

The Lean Canvas | 3 Day Startup", 3daystartup.org. [Online]. Available: https://www.3daystartup.org/lean-canvas/. [Accessed: 10- Mar- 2020].